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Summer In Mayfaire: New Openings, Weeknight Movies, And The 3-Block Evening

July 16, 2026

For years, a summer evening in Mayfaire was a two-stop errand. Dinner at one of the Town Center's national anchors, then a walk across the parking field to Regal for whatever was on the marquee. Summer 2026 has quietly shortened that geometry. Four openings between March and May, plus a dated weekday movie program, have pulled the density of the place onto two short axes — one along Main Street and International Drive, one around Town Center Drive — so the choices a resident makes on a Wednesday now sit inside a three-block walk rather than a full trip out to Military Cutoff.

What actually opened this year

Mayfaire is a 610,000-square-foot outdoor center anchored by Belk and a 16-screen Regal with an IMAX auditorium, and it offers a mix of over 100 stores, 20 restaurants and 3 hotels — the only retail, dining, and entertainment destination of its kind within 100 miles. That baseline matters, because the summer 2026 additions are small in count and outsized in effect on where residents actually go.

The dated changes, in order:

  • KidStrong, March 21. KidStrong opened at Mayfaire Community Center on March 21, next to Harris Teeter. It slots into the grocery-run half of the property, not the movie-and-dinner half.
  • Ben & Jerry's, April 22. The scoop shop's grand opening celebration ran April 22, in a space designed to bring the Wilmington community together. It gives the post-movie crowd an option that didn't exist last summer.
  • Fortuna Cucina Italiana, May 13. Giorgios Hospitality Group opened Fortuna Cucina Italiana on May 13 in Wilmington, at 414 Arboretum Dr Suite 130, with hours running Monday and Tuesday 4–9 PM, Wednesday and Thursday 4–10 PM, and Friday and Saturday 4–11 PM.
  • Lovesac, summer 2026. The Lovesac showroom is arriving this summer at 6858 Main Street, bringing its Sacs, Sactionals, and "Designed for Life" modular seating with StealthTech surround-sound built in. It's the summer's retail headline for Main Street.

Four openings in ten weeks isn't a boom. It's a rebalancing. Two of the four sit within a hundred yards of Fortuna's front door. The other two sit within the same distance of Harris Teeter. If you already live off Military Cutoff, the map of your Mayfaire summer is now legibly two-clustered.

The Fortuna question

The interesting piece of Fortuna isn't that another Italian restaurant opened. It's who it's from, and how quickly. The concept is the latest from restaurateur Giorgios Bakatsias, whose group operates more than 18 restaurants across North Carolina, drawing on his upbringing in Karista, Greece, and time in kitchens in Paris, New York, and the Mediterranean. Executive Chef and Partner Chris Lewnes brings Italian American roots and classical French training refined at Bâtard, Augustine, and Sartiano's.

The room reads as intentional coastal, not generic Italian:

Set behind a weathered cedar shake exterior that nods to Wilmington's coastal surroundings, Fortuna Cucina Italiana channels the sun-drenched warmth of the Amalfi Coast. Inside, a lemon branch mural hand-painted by local artist Arianne Hemlein sweeps across the walls, while woven rattan pendant lights add a relaxed, coastal glow, especially on the patio.

Worth a beat on timing. The NCRLA Restaurant Activity Report published February 24, 2026 listed Fortuna Cucina Italiana at 414 Arboretum Dr with an estimated opening date of July 1, 2026, in the former Blue Surf Arboretum West space. It opened seven weeks early. That kind of pull-forward matters for a resident thinking about a Friday reservation in July — the OpenTable book is already six weeks deep, and the outdoor bar is where most of the recent reviews mention sitting. The signal is that Fortuna is not settling into a soft-open pace; it's already the busiest reservation on this end of Arboretum Drive.

The $1 weeknight that reshapes the calendar

The single most consequential summer change at Mayfaire isn't retail. It's Regal's Summer Movie Express, which reshapes what a weekday morning looks like for anyone with kids at home. From June 1 through August 13, the Summer Movie Express is back with family films the whole family will love: $1 tickets to select family-friendly, PG-rated movies, showtimes at 11:00 AM Monday through Thursday, with $3 off a Snack Pack of junior drink, popcorn, and fruit gummies, or $3 off Dippin' Dots.

Weekly lineup at Regal Mayfaire, Space 900 Town Center Drive:

  1. Week 1 (June 1–4): Sing (2016) and Teenage Mutant Ninja Turtles: Mutant Mayhem (2023)
  2. Week 2 (June 8–11): Kung Fu Panda 4 (2024) and David (2025)
  3. Week 3 (June 15–18): KPop Demon Hunters Sing-Along (2025) and The Wild Robot (2024)
  4. Week 4 (June 22–25): The Bad Guys 2 (2025) and The Garfield Movie (2024)
  5. Week 5 (June 29–July 2): A Minecraft Movie (2025) and Sonic the Hedgehog 2 (2022)
  6. Week 6 (July 6–9): How to Train Your Dragon (2025) and Sonic the Hedgehog 3 (2024)
  7. Week 7 (July 13–16): Title TBA and Scoob!
  8. Week 10 (August 3–6): Charlie the Wonderdog (2026) and Despicable Me 4 (2024)
  9. Week 11 (August 10–13): The Sandlot (1993) and Muppets: Treasure Island (1996)

The reason to lay this out is practical. An 11 AM show ends around 12:45. Ben & Jerry's is a five-minute walk. Chick-fil-A is on the property. The Fresh Market and Belk are both anchors, and if the plan is to also cross the KidStrong threshold at the Community Center, Harris Teeter sits right there. A parent who used to make three separate stops in three different weeks can now do the whole loop in one Wednesday.

A walkable evening that didn't exist last summer

Here is the shape of the change in one paragraph. Twelve months ago, dinner at a Town Center chain and a Regal show was still the default. The Italian option in this area was well outside the walking radius. There was no scoop shop within the property. The children's development bay next to Harris Teeter was empty. This summer, a resident on the Landfall or Wrightsville Beach side of Military Cutoff has a legitimately new evening: park once near Regal at 900 Town Center Drive, walk to Fortuna on Arboretum Drive for a 6 PM reservation, catch a 9:00 PM show, and finish at Ben & Jerry's on the way back to the car. The rest of the summer's chatter — Lovesac's showroom debut on Main Street, the KidStrong grand opening off the Community Center parking field — fills in the daytime.

The Town Center's older tenant mix still does the heavy lifting on the weekends. The center continues to run its longstanding retail bench including Anthropologie, Free People, FP Movement, H&M, J.Crew Factory, LOFT, lululemon, Madewell, Warby Parker, White House | Black Market and Williams Sonoma, along with restaurants like Brixx Wood Fired Pizza, First Watch and CAVA Restaurant. What's shifted is that the summer 2026 additions have concentrated the reasons to go from a general "run some errands" into two specific, dated, walkable clusters — food and film on one end, kids and groceries on the other.

For residents who have lived off Military Cutoff long enough to remember when the Town Center felt loose and disconnected, that is the story worth registering. Mayfaire has always been a shopping center. This is the first summer where the property has functioned as a small, dense evening district for the people who already live nearby.


If you're settled in Mayfaire, Landfall, Wrightsville Beach, or the Ogden and Porters Neck corridors and want a candid read on how the neighborhood is evolving — retail changes included — Logan Sullivan Real Estate Group tracks these shifts block by block. Let's Connect.

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